Commercial demonstration, not client work
Education Enquiry Funnel
A programme-led website direction that helps parents and learners compare fit, understand schedules and take the next step.
This is an internal commercial demonstration, not a school or tuition-centre client result. It shows a measurable funnel without fabricating enrolment growth.
Conversion leaks
What this demonstration is designed to fix.
- Programme names do not make learner fit obvious.
- Schedules, locations and level information are difficult to compare.
- Teacher credibility and learning approach are generic.
- Enquiry buttons sit away from the programme information that creates intent.
What was built
The commercial decisions made visible.
- Programme routes organised by learner, level and desired outcome.
- Schedule and location information surfaced earlier.
- Teacher profiles and relevant learner proof connected to programme pages.
- Trial, assessment and enquiry actions placed where questions are answered.
Proof available now
- Programme comparison structure
- Teacher and learning-proof placement
- Schedule and location hierarchy
- Trial and enquiry path
What a real client will add
- Programme enquiry conversion
- Trial or assessment bookings
- Enquiries by programme and location
- Parent or learner drop-off points
Designed outcome
Reduce the number of basic clarification messages and increase higher-intent programme enquiries.