Commercial demonstration, not client work
Renovation Consultation Funnel
A project-led website direction that turns portfolio browsing into better-qualified renovation and interior design consultations.
This is an internal commercial demonstration, not a client engagement. It shows the proposed conversion system without inventing project revenue or customer outcomes.
Conversion leaks
What this demonstration is designed to fix.
- Project images lack context such as scope, property type and work completed.
- Budget and process expectations are intentionally vague, creating low-quality enquiries.
- Portfolio pages do not lead naturally into the matching service or consultation.
- The homepage focuses on style before explaining capability and fit.
What was built
The commercial decisions made visible.
- Project stories organised by property type, scope and service.
- A visible process and qualification layer before the contact form.
- Context-rich project proof linked to relevant services.
- Consultation calls to action placed after proof and process sections.
Proof available now
- Project story hierarchy
- Consultation qualification path
- Before-and-after proof placement
- Mobile project browsing direction
What a real client will add
- Consultation starts and completions
- Qualified project value range
- Portfolio-to-consultation conversion
- Enquiries by service and property type
Designed outcome
Turn visual interest into better-qualified project conversations while filtering obvious mismatches earlier.