Renovation & interiors

Design study · Renovation & Interior Design

Website strategy for renovation & interior design

Business scenario: A renovation firm has strong project photographs but the site behaves like a gallery. Prospects cannot quickly understand service scope, process, budget fit or why they should start a consultation.

What a visitor needs to know: Can this team handle a project like mine, what kind of budget and process should I expect, and do I trust them enough to talk?

Design decisions shown

• Project stories organised by property type, scope and service.
• A visible process and qualification layer before the contact form.
• Context-rich project proof linked to relevant services.
• Consultation calls to action placed after proof and process sections.

What the measurement plan would track: Consultation starts and completions; Qualified project value range; Portfolio-to-consultation conversion; Enquiries by service and property type.

This is an internal commercial demonstration, not a client engagement. It shows the proposed conversion system without inventing project revenue or customer outcomes.