ICP segment: Home Services
Renovation Website Blueprint
Concept direction: Apex Home Renovation
Lead-generation website for a main contractor specializing in landed and condo turn-key renovations.
Project Overview
A high-trust website direction built for renovation contractors. Designed to demonstrate structural build authority, compliance certifications, clear line-item packages, and direct booking for site measurements.
The Specific Challenge
Unresponsive mobile view causing contractor lead loss
What Changed
High-impact service package showcase; Direct site-survey scheduling button; CIDB license & insurance badges
Suggested Pages & Features
- High-converting package summary grid
- Site measurement request form
- WhatsApp direct channel
Why This Structure Works
This structure keeps the offer clear, makes trust signals easy to find and gives visitors a direct next step.
This concept was created to demonstrate how Bennie Studio could approach a website for this type of business. It is not presented as client work.
Key Features & Conversion Capabilities
- ✓ High-impact service package showcase
- ✓ Direct site-survey scheduling button
- ✓ CIDB license & insurance badges
- ✓ 1-Click WhatsApp fast quote
Interested in a website structure like this?
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